Legal Issues In The Uncapitalized Industry For Adult Toys In India

Gaurav Shanker And Nishtha Agarwal    |   



The sexual wellness industry or the adult products industry is a multi-dollar industry worldwide, however, its market in India is barely touched and not fully utilised. The moral, cultural and legal connotations attached to such products create hindrance to market them in India. E-commerce platform offer privacy, discreetness, convenience, home delivery options, affordable pricing etc. which make them suitable for dealing in such lifestyle products. In recent years, very few start-ups have been able to launch online stores dealing in sexual wellness and lifestyle products such as condoms, lubricants, gels, products meant to promote sexual pleasures such as adult toys, role play costumes, board games etc

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